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The Brando team has spent the weekend lapping up the amazing talent at Offset. Read our creatives’ take on this brilliant event.

 

Kate, art director:

 

Once again this year’s OFFSET did not fail to impress, with its abundance of inspirational speakers as well as a good representation of both international and Irish talent.

 

There was a number of speakers that really stood out for me. The first being Annie Atkins who opened my eyes to the amount of graphic design work that goes into making a film that otherwise goes unnoticed. The detail, patience and energy in her work was a treat to be exposed to.

 

Steve Doogan’s comedic approach to his talk was very enjoyable. His early witty work that included the ‘Lucky Man’ and his opportunistic advertising in dog poo was very amusing.

 

I was also blown away by Andy Altmann’s typographic carpet in Blackpool. The craft, time and effort that went into such an amazing piece was very exciting to see. Best of all it’s there for the world to enjoy. Blackpool here I come!

 

Hey Studio won me over by their amazing use of vector and colour. Anything to do with vector design will win my attention & creative heart instantly #guiltypleasure.

 

Although these speakers all gave very inspirational talks, the underdog of the whole festival and the most inspiring in my opinion was the Dutch photographer Aisha Zeijpveld. She was on first thing Saturday morning and what a way to start the day. What I found so inspiring about her work was her hands-on. Every aspect of her portrait photography was created on-set which I really admired in her work. Using very minimal amounts of Photoshop she is able to create the world she imagines through projectors, paper and everyday objects around her. We are all guilty of relying on our Macs too much, but Aisha has motivated me to have a different approach to my work.

 

offset kate

 

 

 

Meagan, art director:

 

Since it opened its doors in Liberty Hall in 2009 OFFSET has become one of my favourite weekends of the year. The speakers, the atmosphere and especially the people are what keep me coming back over the years and 2015 was no different.

 

Having been to my fair share, I have begun to approach OFFSET like I would a music festival.

 

1. Bring plenty of water, watching talks is thirsty work and you don’t want to miss the start of one because you were queuing in Fresh for half an hour along with 200 other delegates. You also miss out on the amusing cat video intros by Golden Wolf.

 

2. Make a list of everyone you want to see then abandon it as soon as you get there. You’re never going to see everything and sometimes the most interesting talks are the ones you hadn’t planned on attending. The second room’s ‘Artist’s & Agents, Facts & Fiction’ talk is a great example of this, I hadn’t arrived at this stage but it was one in particular everyone who had attended was talking about.

 

3. Don’t let the FOMO get you down, missed the talk you were dying to see because of bad timing or talk clashes, no matter. Another reason to love the second room is a chance to watch interviews with the main stage speakers. Tomi Ungerer’s talk on Saturday morning was a highlight for many and I was fortunate enough to catch his Q & A Sunday. That man has lived!

 

4. If you see someone you admire: approach them, tell them, give them a business card. Every single one of the speakers was a student once, they’re only human and you’ll only regret it if you don’t and find out they were out chatting with someone else you know till 2am. *cough* SNASK

 

5. Take pictures, take notes, even if its one piece of advice write it down or photograph the slide, you might use it in your next project. As the saying goes ‘the faintest ink is better than the best memory’. There are so many talks over the weekend your mind can go into overload and having some little reminder of the best bits is all you’ll have to remember until the video recordings are put up in November.

 

6. Make new friends, it can sound like a dirty word but at OFFSET networking is much less daunting when it’s over a Guinness in the Ferryman, discussing who was the best speaker. In my opinion it was down to either Annie Atkins or Emily Oberman, two designers with very different insights on the same subject.

 

 

 

COLLAGE

 

 

Lili, graphic designer:

 

A bit about my favourite speakers…

 

Annie Atkins

 

I was really impressed by the amazing work she did for the Grand Budapest Hotel movie. I didn’t realize how much work a graphic designer can have and how important it is in a film. The talk made me  want to watch the movie again and just take notes and screenshots.

 

Matt Willey

 

For me he stood out with his great editorial work, especially for Port Magazine. The layouts were such a great learning. The typography studies were incredible.

 

Emily Oberman

 

Pentagram people always make me want to be a better designer. They are such an inspiration. Emily was amazing with the “brief” she got from Jane Magazine which didn’t have budget, audience target or any other information… The way she got around and made a success campaign was brilliant.

 

Snask

 

Well the guys had a band playing. How cool is this? They didn’t show so much about their work but they did show a lot of creative experience with personal studio projects. Don’t get me wrong I don’t want to be an enemy of Snask.  ‘Make enemies and gains fans’ was what they taught me.

 

 

All in all, a lot of fun and inspiration. We can’t wait for next year.

1 Comment

  1. […] The value of doing personal projects without the constraint of a brief was brought to the fore by Veronica Feurte and Ricardo Jorge of the Barcelona based studio, Hey. Their bright work and exciting talk won over Kate of Brando with Hey’s ‘amazing use of vector and colour’. […]

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